[ CLIENT PROJECT ]

LA7 APPAREL

Luxury apparel e-commerce storefront, Shopify strategy and cinematic brand experience.

[ ROLE: LEAD DESIGNER ] [ TIMELINE: 4 WEEKS ] [ TOOLS: FIGMA, SHOPIFY ] [ TYPE: E-COMMERCE STOREFRONT ]
LA7 Apparel store design preview
[ THE BRIEF ]

What the brand needed

LA7 Apparel required a high-end digital shopping experience that reflected the premium craftsmanship of their luxury clothing line. The goal was to elevate the storefront from a basic apparel catalog into a cinematic, brand-first destination that builds immediate prestige.

The brand required a modern mobile-first checkout flow, high-density product imagery grids, and seamless cross-selling widgets to increase Average Order Value (AOV) across seasonal drops.

[ SCOPE OF WORK // ITEMIZED ]

Deliverables breakdown

  • Storefront Architecture — Complete custom Shopify layout covering Homepage, Product Detail Page (PDP), Collection grids, and Cart drawer
  • Brand Visual Language — Editorial typography hierarchy, refined monochrome palette with luxury accent tones, spacing system tailored to high-density apparel imagery
  • Banners & Promotional Creative — Hero carousel banners, collection spotlight creatives and promotional ad assets
  • Component Library — Reusable UI kit in Figma including size selectors, product thumbnail swatches, sticky add-to-cart bars and mobile quick-view
  • Handoff Assets — Developer-annotated Figma file with responsive breakpoints (desktop, tablet, mobile) and token documentation
[ PROCESS ]

Execution milestones

[ STAGE 01 // AUDIT & MOODBOARD ]

Analyzed top DTC luxury apparel storefronts. Established an editorial art direction emphasizing cinematic photography, generous whitespace and bold typographic accents.

[ STAGE 02 // FIGMA WIREFRAMING & PDP UX ]

Designed the high-conversion Product Detail Page: full-bleed image galleries, clean variant selectors, size guide popovers and trust signals designed to eliminate checkout hesitation.

[ STAGE 03 // COMPONENT LIBRARY & HANDOFF ]

Organized the complete UI kit in Figma with auto-layout and interactive prototype states for seamless Shopify theme development.

[ INTERACTIVE FIGMA FILE ]

Explore the full Figma design workspace for LA7 Apparel:

[ OPEN IN FIGMA → ]
[ DELIVERABLES HANDED OFF ]

Final deliverables

  • Complete Figma design file for Shopify e-commerce theme
  • Design tokens for typography, palette and spacing
  • Responsive mobile and desktop screen specifications
  • Banner templates for campaign launches
  • Loom walkthrough reviewing layout decisions
[ ★ VERIFIED RESULTS ]

+145% sales surge during official collection launch; 38% decrease in mobile bounce rate post-redesign; 100% component reusability across 4 seasonal drops.

[ NEXT PROJECT ]
TRENDY JENDY
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[ VIEW CASE STUDY → ]